Pay Per Click Tips

Running a pay per click campaign can be profitable, if its done properly. Here are a number of tips, to help make your pay per click campaign more profitable.

Calculate how much a click is worth to you

Before engaging in a ppc campaign, calculate the value of a single visitor to your website, this is the maximum you should pay per click. Although obvious, do not bid more than you can afford

Position

You don't have to be ranked number one for to attract visitors. People click on search engine results on the second and third pages of results for competitive keywords. It is worth testing what works for you, vary bids so that your listing appears higher and lower on the page and see the effect this has on performance. For costly keywords, a lower ranking may be more profitable.

Bid on variations and misspellings

A popular keyword may have bids as high as £5 a click. Yet misspellings and similar keywords may cost just a few pence. Locate keywords related to your business which are frequently searched for which none of your competitors are bidding for.

Bid on highly targeted phrases

Instead of bidding for "general" keywords, which may be more expensive, bid on a large amount of highly targeted words, which tend to be cheaper. This strategy can also help improve your conversion rates.

Use less well known pay per click search engines

Create different ad copy for each keyword

This strategy will more likely generate attention and if you direct them to a page on your site with the exact product or service they're searching for.

More advice is available from a pay per click consultant

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